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With smart glasses, Meta holds all the cards but fails to play them well
·1 min read
Key Takeaway
Across New York City, London, and Washington, DC, ads for Meta's smart glasses have been plastered over with satirical posters from activist groups. One guerrilla ad calls these "the biggest advancement in pervert technology since the trenchcoat.
Published July 27, 2026 · Category: Tech
Overview
We’re leaning in with the playing card metaphor.
Across New York City, London, and Washington, DC, ads for Meta's smart glasses have been plastered over with satirical posters from activist groups. One guerrilla ad calls these "the biggest advancement in pervert technology since the trenchcoat." Another transposes the words "mass surveillance predator glasses" over influencer Kylie Jenner's face, calling her out for partnering with the company as a glasses ambassador.
The message of these ads is clear. These glasses may violate your privacy - and would you trust Meta?
Meta seems spooked. For so long, the company's privacy efforts for smart glasses have essentially relied on a single LE …
What is "With smart glasses, Meta holds all the cards but fails to play them well" about?+
Across New York City, London, and Washington, DC, ads for Meta's smart glasses have been plastered over with satirical posters from activist groups. One guerrilla ad calls these "the biggest advancement in pervert technology since the trenchcoat." Another transposes the words "mass surveillance predator glasses" over influencer Kylie Jenner's face, calling her out for partnering […]
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EssentialRequired for the site to function. Always active.
AnalyticsHelp us understand how visitors interact with the site.
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