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TikTok is starting to test an opt-in tool that scans for AI likenesses and lets creators report them to the company, as spotted by social media consultant Matt Navarra. The tool is initially being tested with "some" US creators, TikTok US spokesperson Zachary Kizer tells The Verge.
Published July 17, 2026 · Category: Tech
Overview
TikTok is starting to test an opt-in tool that scans for AI likenesses and lets creators report them to the company, as spotted by social media consultant Matt Navarra. The tool is initially being tested with "some" US creators, TikTok US spokesperson Zachary Kizer tells The Verge. YouTube has been working on a similar tool and recently made it available to all adult users.
Creators who are part of TikTok's test and want to use the tool will first have to verify their identity with a company called Jumio. You'll have to do a real-time selfie scan and an ID check, but Kizer says that "TikTok does not retain ID documents, and facial informati …
What is "TikTok is testing an AI likeness detection tool" about?+
TikTok is starting to test an opt-in tool that scans for AI likenesses and lets creators report them to the company, as spotted by social media consultant Matt Navarra. The tool is initially being tested with "some" US creators, TikTok US spokesperson Zachary Kizer tells The Verge. YouTube has been working on a similar tool […]
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