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More than two years after launching its own device-tracking network, Google has finally followed up with its own tracker. The Pixel Tag, which goes on sale in November, looks like one of the more capable trackers too: It combines ultra wideband (UWB) with Bluetooth 6.
Published August 12, 2026 · Category: Tech
Overview
The Pixel Tag is longer but thinner than Apple’s AirTags.
More than two years after launching its own device-tracking network, Google has finally followed up with its own tracker. The Pixel Tag, which goes on sale in November, looks like one of the more capable trackers too: It combines ultra wideband (UWB) with Bluetooth 6.0 Channel Sounding for two distinct types of precision tracking.
The Pixel Tag goes on sale on November 11th, unlike the newly announced Pixel 11 and Pixel Watch 5, which are already available to preorder and ship next week. When it arrives, the Tag will cost $29, with a four-pack for $99 - the exact same pricing as Apple's AirTag 2.
What is "The Pixel Tag is Google’s answer to the AirTag" about?+
More than two years after launching its own device-tracking network, Google has finally followed up with its own tracker. The Pixel Tag, which goes on sale in November, looks like one of the more capable trackers too: It combines ultra wideband (UWB) with Bluetooth 6.0 Channel Sounding for two distinct types of precision tracking. The […]
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