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Microsoft is killing off the ‘Copilot Plus PC’ brand
·1 min read
Key Takeaway
Remember when Microsoft wanted everyone to know that "Copilot Plus PCs" were the ones to get, because those were the PCs that that'd have enough built-in AI muscle to get things done? Two and a half years later, Microsoft and Qualcomm seem to be admitting the brand is already dead.
Published September 25, 2026 · Category: Tech
Overview
Microsoft CEO Satya Nadella introducing the company’s Copilot Plus PC initiative. | Image: Allison Johnson
Remember when Microsoft wanted everyone to know that "Copilot Plus PCs" were the ones to get, because those were the PCs that that'd have enough built-in AI muscle to get things done? Two and a half years later, Microsoft and Qualcomm seem to be admitting the brand is already dead.
What is "Microsoft is killing off the ‘Copilot Plus PC’ brand" about?+
Remember when Microsoft wanted everyone to know that "Copilot Plus PCs" were the ones to get, because those were the PCs that that'd have enough built-in AI muscle to get things done? Two and a half years later, Microsoft and Qualcomm seem to be admitting the brand is already dead. Windows Central's Zac Bowden reports […]
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