Overview
I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.
Source
Originally published at www.wired.com.
Technology
McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
Key Takeaway
I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.
Frequently Asked Questions
What is "McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There" about?+
I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.
Who reported this story?+
This story was reported by Wired.