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Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok - changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a "reimagined experience" later this year that will put a subset of […]
Published July 24, 2026 · Category: Tech
Overview
Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok - changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a "reimagined experience" later this year that will put a subset of users into a "full-screen video the moment they open the app."
This experimental view will initially roll out to countries with a noted preference for video content, with a potential expansion planned for the US next year. These tests are driven by Facebook observing that "video is where conversations are happening, co …
What is "Facebook considers giving up and becoming TikTok" about?+
Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok - changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a "reimagined experience" later this year that will put a subset of […]
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