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Apple ordered to stop scaring iPhone and iPad users away from third-party apps
·1 min read
Key Takeaway
Apple's changing its rules for data collection consent prompts after Germany's Federal Cartel Office accused Apple of giving the prompts a design that favored its own apps. Apple's App Tracking Transparency prompts reportedly cost social media apps nearly $10 billion when they launched with iOS 14.
Published August 17, 2026 · Category: Tech
Overview
Apple's changing its rules for data collection consent prompts after Germany's Federal Cartel Office accused Apple of giving the prompts a design that favored its own apps. Apple's App Tracking Transparency prompts reportedly cost social media apps nearly $10 billion when they launched with iOS 14.5, making cross-app tracking of users largely opt in. But as a designated "gatekeeper" under the EU's DMA rules, it is facing additional scrutiny over whether the program provides a level playing field.
The regulator says the prompts steer users away from agreeing to let third-party apps use their data, while encouraging them to give consent for …
What is "Apple ordered to stop scaring iPhone and iPad users away from third-party apps" about?+
Apple's changing its rules for data collection consent prompts after Germany's Federal Cartel Office accused Apple of giving the prompts a design that favored its own apps. Apple's App Tracking Transparency prompts reportedly cost social media apps nearly $10 billion when they launched with iOS 14.5, making cross-app tracking of users largely opt in. But […]
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