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Apple is banking on privacy to set its smart glasses apart
·1 min read
Key Takeaway
According to Mark Gurman, Apple is planning to reveal its first smart glasses at WWDC next June, with an expectation that they'll launch by the end of 2027. Part of the hold-up may be around the company's efforts to get its privacy features and messaging in order.
Published July 26, 2026 · Category: Tech
Overview
Meta’s AI glasses have been the focus of controversy. | Photo: Amelia Holowaty Krales / The Verge
According to Mark Gurman, Apple is planning to reveal its first smart glasses at WWDC next June, with an expectation that they'll launch by the end of 2027. Part of the hold-up may be around the company's efforts to get its privacy features and messaging in order. Smart glasses in general, and Meta's in particular, have ignited controversy over their ability to stealthily capture photos and videos. As Gurman points out:
The company has spent more than a decade making privacy one of its defining product messages. Simply entering the same category as Meta risks undermining that reputation, regardless of how Apple's approach differs.
What is "Apple is banking on privacy to set its smart glasses apart" about?+
According to Mark Gurman, Apple is planning to reveal its first smart glasses at WWDC next June, with an expectation that they'll launch by the end of 2027. Part of the hold-up may be around the company's efforts to get its privacy features and messaging in order. Smart glasses in general, and Meta's in particular, […]
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