We use cookies and similar technologies to improve your experience, serve personalized ads, and analyze traffic. You can manage your preferences or accept/reject all.
Cookie Preferences
EssentialRequired for the site to function. Always active.
AnalyticsHelp us understand how visitors interact with the site.
AdvertisingUsed to deliver personalized ads.
FunctionalEnable enhanced functionality and personalization.
Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends
·1 min read
Key Takeaway
Most people know that Amazon collects data about your shopping history to serve up personalized product recommendations. But what some of us didn't realize is that you can check exactly what Amazon knows - or thinks it knows - about you in your settings menu.
Published October 7, 2026 · Category: Tech
Overview
Most people know that Amazon collects data about your shopping history to serve up personalized product recommendations. But what some of us didn't realize is that you can check exactly what Amazon knows - or thinks it knows - about you in your settings menu. One user's findings went viral on Threads after she discovered that Amazon assumed she "has flat buttocks" based on her purchases, resulting in a flood of other posts with users sharing the oddly specific information Amazon uses to describe them.
In another post, a user found that Amazon says they don't "trust people easily," while someone else discovered that Amazon thinks she "finds …
What is "Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends" about?+
Most people know that Amazon collects data about your shopping history to serve up personalized product recommendations. But what some of us didn't realize is that you can check exactly what Amazon knows - or thinks it knows - about you in your settings menu. One user's findings went viral on Threads after she discovered […]
We use cookies and similar technologies to improve your experience, serve personalized ads, and analyze traffic. You can manage your preferences or accept/reject all.
Cookie Preferences
EssentialRequired for the site to function. Always active.
AnalyticsHelp us understand how visitors interact with the site.
AdvertisingUsed to deliver personalized ads.
FunctionalEnable enhanced functionality and personalization.
